Benchmark analytics provide an overview comparison among all your venues. It will display the total device and average record of total pass by, total visit, total engaged, trend comparison with previous week and the conversion from total visit to engaged for the date range selected. To access the benchmark module click on Analytics > Benchmark from the navigation. On the benchmark listing module, you may search for specific benchmark by using the search field.
The field and its function description is listed below.
|Venue||Venue created within Omaya|
|Total Device||Count of total device by venue.|
|Total %||Count of total percent device by venue.|
|Avg Pass By||Average count of total user pass by the venue.|
|Avg Pass By %||Average count of total percent user pass by the venue.|
|Avg Visit||Average count of total user visited the venue.|
|Avg Visit %||Average count of total percent user visited the venue.|
|Avg Engaged||Average count of total user engaged at the venue.|
|Avg Engaged %||Average count of total percent user engaged at the venue.|
|Avg Dwell Time||Average dwell time overall of user spent at venue.|
|Avg Dwell %||Average dwell percent overall of user spent at venue.|
|Conversion||The conversion from total pass by to Engagement for the venue.|
|Act||View the weekly Date / Hour activity heat map of the menu for the venue.|
The Weekly Date / Hour activity heat map provides a graphical representation of your total venue and average total pass by, total visit, total engaged, total dwell time and conversion rate in an easy to glance reporting format. The heat map are color coded by gradient from Red being the highest user detected to White where its lowest user detected.